Insights

Direction, judgment
and artificial intelligence.

Notes on creative direction, Fashion AI and working process — written from practice, not theory.

Creative direction is still human

Why the tool is artificial, but the concept, the decision and the direction are not.

From generic image to editorial direction — using the "Lace & Leather" editorial as an example.

How I built a conceptual beauty editorial with AI, step by step.

What "digital ageism" means, and why light, detail and skin are also direction decisions.